I've worked on a wide range of clients across
a variety of disciplines from branding, strategy, ideation, user experience, TV spot creation to packaging design. 

My experience in various creative industries, not just advertising, has helped me approach design with a holistic view and a more strategic approach. 
I firmly believe that to successfully engage
a target audience, not only must you communicate a strong story, it must resonate both worlds to create a memorable and lasting experience. 

In design, I apply the less is often more rule.